The American public cultural diplomacy peaked during the Cold War because United States perceived Soviet Union as a threat for them. One cannot deny that United States used every policy tool in order to promote American culture to the society. It is possible to argue that Hollywood used to be a policy tool for United States public policy. Cinema had a crucial importance for the daily life of American people so they were fascinated with idea of James Bond who was fighting against Soviet secret service. British agent fought against communism and he represented the good side in order to give the message capitalist America is the good side in this war whereas communism is a threat for the American values. It is possible to state that the mass media has an influential role on the society and United States government used mass media in order to reflect the ideas of the U.S. government. It would be naive to think that the Hollywood movies did not have the aim of making propaganda. Unite d States government used James Bond movies in order to create a public opinion on behalf of United States against Soviet Union. The line between fiction and reality disappeared when Hollywood entered to the war with United States against Soviet Union. Also it is possible to say that Cold War contributed to the popularity of James Bond because citizens were attached to him based on the reason they share the same ideals.
Bibliography
Shaw, T. “Hollywood’s Cold War”.
“James Bond in the Cold War”. 2009. BBC Home. http://www.bbc.co.uk/dna/h2g2/A51925962
No comments:
Post a Comment